Founder Perspective
Latest
The Question Nobody Asks: Why You?
Founders obsess over market opportunities but skip the most important question: why are you the right person to build this? Fit matters more than opportunity.
• 8 min read
Writing
Thoughts on building things
Notes on MVP development, website strategy, and lessons from 25+ years of turning ideas into products. No filler, just insights worth sharing.
Founder Perspective
Focus Beats FOMO Every Time
Chasing trends and imitating competitors is a losing strategy. The founders who win choose carefully, commit fully, and compound effort over years.
• 7 min read •
startup strategyfounder advice
WordPress Migration
What Is That Pre-Built WordPress Theme Really Costing You?
The theme looked perfect in the demo. Now your site is slow, your Core Web Vitals are failing, and you're not sure why. Here's what you actually bought.
• 9 min read •
wordpresswebsite performance
WordPress Migration
Why Your WordPress Site is Slow (And What to Do About It)
Your WordPress site is slow despite caching plugins and better hosting. Here's what's actually happening—and why more optimization might not be the answer.
• 11 min read •
wordpresswebsite performance
MVP Development
How to Validate Your Startup Idea Without a Technical Partner
Before you look for a developer or cofounder, answer this: do you know if anyone wants what you're building? Are you sure software is the answer?
• 12 min read •
validationstartup
MVP Development
The Real Cost of the Technical Cofounder Search
The cofounder search costs more than time—it costs optionality and equity. Here's what matchmaking events don't tell you.
• 11 min read •
technical cofounderstartup
MVP Development
How Much Does an MVP Actually Cost?
Real numbers on MVP development costs in 2026. What affects pricing, what you're actually paying for, and how to think about the investment.
• 10 min read •
mvpstartup costs
WordPress Migration
The True Cost of Running WordPress in 2026
WordPress powers 40% of the web—but it costs more than most realize. Here's the real accounting of hosting, security, maintenance, and hidden expenses.
• 9 min read •
wordpressstatic sites
MVP Development
You Probably Don't Need a Technical Cofounder (Yet)
The startup ecosystem's advice to find a technical cofounder doesn't work for most founders. Here's why the search fails and what to do instead.
• 9 min read •
mvptechnical cofounder
Amazon Listened to Me
• 4 min read •
rambling jibberish
Surviving Web Design Projects: Beware the Spoiler
• 9 min read
The Impermanence of Modern Communication
• 4 min read •
rambling jibberish
Three Pillars of Creative Projects
• 9 min read •
businessrambling jibberish
All Websites are Marketing Projects
• 4 min read •
businessmarketing
The Four Big Questions
• 9 min read •
businessContent
Mind the Recoil
• 6 min read •
businessrambling jibberish
How to Buy a WordPress Theme
• 11 min read •
how-towordpress
Eliminate 99.9% of Form Spam in 10 Minutes
• 6 min read •
how-towordpress
How to Hire a Freelancer
• 8 min read •
businessfreelance
The Open-Source Ethos: Paying it Forward
• 5 min read •
businessrambling jibberish
Dear Amazon: Why Doesn't This Exist?
• 4 min read •
rambling jibberish
It's Hard to Start
• 8 min read •
rambling jibberish
Want To vs Have To
• 5 min read •
web design
What Are You Not Doing?
• 5 min read •
businessweb design
2012: The Year of Questionable Upgrades
• 9 min read •
rambling jibberishux design
Ooh, Shiny!
• 4 min read •
bad design irlrambling jibberish
Missing the Micro
• 5 min read •
Interaction Design (IxD)ux design
You Can't Shrink Your Way Out of a Shrinking Problem
• 5 min read •
businessrambling jibberish
On Quoting High
• 4 min read •
rambling jibberishweb design
Responsive Web Design - Rebuilding the Web
• 5 min read •
responsive web designweb design
Natural Content Marketing
• 5 min read •
marketingrambling jibberish
Just Be Decent
• 4 min read •
rambling jibberish
Form vs. Substance - Does this Design Matter?
• 4 min read •
rambling jibberishweb design
Facebook Timeline as the New QWERTY?
• 4 min read •
Interaction Design (IxD)ux design
The Importance of Alignment when Showing Data
• 4 min read •
Interaction Design (IxD)ux design
Embracing Your Preferences
• 4 min read •
rambling jibberish
Right Now is Awesome
• 3 min read •
rambling jibberish
Personal vs. Interpersonal Interaction Design (IxD)
• 4 min read •
Interaction Design (IxD)ux design
No One Wants to Ask Jeeves
• 4 min read •
rambling jibberish
Just Build the Thing
• 4 min read •
ux designweb design
"Why are We Building this Thing?"
• 4 min read •
rambling jibberish
UX Design: Sometimes You Need to Start Before You are Ready
• 3 min read •
ux design
Great UX Design is Never Done
• 4 min read •
ux design
There is No "YOU" in UX
• 3 min read •
ux design
What Makes a Landing Page Work
• 3 min read •
landing page designweb design
Bad Design IRL: Anatomy of Bad UX Design
• 3 min read •
bad design irlux design