MVP Development for Non-Technical Founders
This isn't "app development." This is a compressed founder engagement where we validate the business case before writing code, then ship something real in weeks.
Every engagement begins with questions a dev shop won't ask
Who is the customer?
Not a persona, not a demographic. A real person with a real problem who will actually pay for a solution.
What's the unit economics?
What does it cost to acquire a customer? What's the lifetime value? Does this business actually pencil out?
What's your distribution?
How will customers find you? If you can't answer this before building, we need to figure it out together.
What happens if this works?
What's the operational model? Can you actually deliver at scale? We think about this before you have to.
What's the simplest version?
What's the smallest thing that tests whether this is real? That's what we build first.
Should this even be built?
Sometimes the answer is no, or not yet, or not this way. We'll tell you honestly.
From idea to production in weeks
Validate
Before we write a line of code, we pressure-test the business case. Who's the customer? Why will they pay? What's the riskiest assumption? We identify the smallest experiment that tests whether your idea has legs.
Architect
We design for what you need now with a clear path to what you'll need later. No over-engineering, no technical debt traps. Just a foundation that can scale if the idea works.
Build
Production-ready software, shipped in weeks. Not a prototype, not a demo. Real code that can acquire real users and generate real feedback.
Launch
We don't disappear after handoff. We help you get in front of users, collect feedback, and iterate. The goal is validation, not just delivery.
This service is built for
- First-time founders with domain expertise and an idea they've been thinking about
- Entrepreneurs who need a technical partner for the 0-to-1 phase
- Business owners validating a new product line or service
- Anyone who wants honest feedback before investing months in development
This probably isn't right if
- Projects where the scope is already locked and you just need execution
- Clients looking for the cheapest option
- Ideas that haven't been validated with any customer research
- Anyone who wants a vendor, not a partner
"The goal isn't to build what you ask for. It's to build what actually validates your hypothesis, and know the difference."
Frequently Asked Questions
An MVP (Minimum Viable Product) is the smallest version of your product that can test your core hypothesis with real users. It's not a prototype or mockup. It's a working product that solves a real problem, just scoped to the essentials.
We identify your riskiest assumption, the thing that would kill the business if wrong, and build the smallest thing that tests it. Everything else waits for validation. This keeps scope tight and gets you to market faster.
We'll still pressure-test your assumptions. Often founders know their domain deeply but haven't thought through the technical or operational implications. That said, if you've done the validation work already, we'll move faster through that phase.
Not for the 0-to-1 phase. We serve as your technical partner through validation and initial launch. If the product takes off, we can help you hire and onboard your own technical team.
We pick the right tool for the job, not our favorite stack. That said, we often use Python/Flask or Node for backends, React or Astro for frontends, and modern cloud platforms for infrastructure. We optimize for speed to market and maintainability.
That's actually a success. You've learned something important for a fraction of what it would have cost to build the full product. We help you interpret the results and decide whether to pivot, iterate, or move on.
Let's talk about your idea
No pitch deck required. Just tell me what you're thinking about and we'll figure out if there's a fit.
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