This project was to build a website concept for a skin-care product company.  What was important to me was to capture the feelings around their product and what their product does.  To me, this is often the challenge of building an authentic online experience.  The key, I often find, is to really get inside of the actual experience of a product/service/company, figure out what makes it compelling, and build an online representation of it.  What I aim for is to have the color scheme, fonts, graphics, and content tone all tell the same story the same way.