What We DoThe whats, hows and whys.
WEB DESIGN & DEVELOPMENT
Responsive WordPress Websites
Mobile devices have gone from a convenience to a necessity to a primary Internet browsing device. Especially if you are in any sort of consumer market, mobile website usage is exploding. Most clients who come to us have been seeing a 35% to 50% increase in their mobile traffic every year. Mobile users are just too important to ignore. Companies who cater to mobile users not only have a competitive edge, but also create a stronger impression on users. Responsive design has been our specialty since 2010, building sites that fluidly adapt to any device. Users don’t expect the website experience to be any different on their smartphone as it is on the desktop, and with responsive sites, they don’t have to be. Every responsive website we build is built on top of the WordPress content management system. WordPress powers over 22% of the web and is simply peerless when it comes to its power, stability, ease of use, and extensibility. We can help you craft a site that takes full advantage of how/when your users use it. From mobile-first design where we optimize your site experience around mobile users, to an immersive, video-driven desktop experience, to anything in-between, we can work with you to build a site that wows on every screen.
User/Customer Experience Design
One of the best things about the modern web is that it is possible to make things work incredibly well. In this day and age, users rightfully expect things to “just work”. Pulling off a smooth, delightful customer experience takes a lot of work. Every touchpoint needs to be coordinated, and screens need to be built to be as simple, intuitive, and potent as possible. We love to craft experiences that are tailor-made to delight and engage users.
Finding/Telling Compelling Stories
Great websites tell a great story. What is a great story? One that moves and engages an audience, especially if it inspires them to action. We help people find their story, the thread they have in common with their audience and we help them present it in the most compelling way. Of course, any great story is fed from something truly important and necessary to say. We help you surface the unique facets of your story and put them on display. Great stories are memorable, they stick with people. We help you find your story and find your audience. We help you stick.
Turnkey Web Operations
There is so much to think about in running a website. From keeping content up to date, to testing design concepts, to optimizing site paths and buying processes, to a nearly endless list of tasks; running a good website takes a lot of time. Running a great website takes a great deal more. We know that, for a lot of people, the web just isn’t their specialty. They are talented jewelry-makers, consultants, teachers, artists, etc. Often, in these cases, the web can be a burden, a distraction that ends up being underutilized, or even avoided. We live and breathe the web and we can run your website for you. We are your online enabler, providing you with just the right level of service to make your business work for you. Just need someone to run and optimize your ecommerce website and update content? No problem, we have a service tier for that. Want someone to take it all, including marketing, promotion, warehousing, and order fulfillment? We do that too. We have a service tier for any need, whether big or small. You can rest easy knowing your website is in adept hands, getting the attention is deserves, and your customers are getting the exceptional web experience they deserve.
We have been at this a long time. We started our first ecommerce site in 2001 and have been running numerous sites ever since then. We have learned a lot over that time, and continue to learn every day. We study the web, trying experiments and rolling what uniquely works into all of our projects. When you have someone running your website for you, of course you want someone who knows what they are doing. The web has its own language, its own culture, and it is critical to work with someone fluent in the web to make sure your website is as effective as it can be.
The logistics of running an online store can be maddening. Here you were, just wanting to make what you make and now this website is taking all of your time to run. Let us help you. Let us help you get back to making. Ecommerce offers a lot of touch-points with your customers to either create delight or frustration. We work to optimize all of the aspects of an ecommerce operation into a smooth-running machine. We can run your web operations completely for you, allowing you to focus on what is important to you. Website Operations We Handle:
- Web Design & Development
- Shopping Cart Integration and Customization
- Website Marketing and Promotion
- Order Fulfillment
Contact us today and see how we can help transform your ecommerce site from burden to asset.
Tweak vs. Rebuild
Sometimes, the idea of having a new, shiny website can be an appealing one. But, what if doing so would be throwing out lots of hard-earned, good ideas? Or, what if doing so would upset your audience by forcing them to learn a new site? The truth is, not all websites need to be rebuilt. Sometimes, even often, just making a whole bunch of measured tweaks can make a website work much better than it does now. We work with you to optimize your website for your audience, for your market, and for your industry. We work with you to remove all of the rough edges, add in some delight, and generally make your website work. The benefits of website optimization are hard to ignore, especially for ecommerce. For example, let’s say your current site is underperforming with a 1000 visitors and a 3% conversion rate and an average order of $80. So, in a nutshell, the economics of your site looks like this every day 1000 Visitors x 3% Conversion x $80 Average Order = (1000x.03)x80 = $2,400 in Sales Per Day Now, let’s say that by optimizing your site we were able to take your conversion rate to 6% and your average order size to $120. Now your daily sales would look like: 1000 Visitors x 6% Conversion x $120 Average Order = (1000x.06)x120 = $7,200 in Sales Per Day That is a 200% increase in sales, off of the same amount of traffic. Results like this are pretty typical.
We Make Websites Work
One of the benefits of doing this work for well over a decade is knowing how to approach websites in a way that is apt to create great experiences. Simply put, people favor websites that work better, are more geared toward them, and give them more of what they want. We work to build truly customer-centric web experiences that not only delight users but work to build long-term relationships.
The Power of Synergy
Online web operations have a lot of moving parts. When someone shops online and buys from you, they interact with you in a myriad of ways. We work holistically, choreographing every interaction to its most exceptional potential. We seize every opportunity to create ease, satisfaction and engender loyalty. We weave together all of the moving parts of an online shopping experience to create a successful, cohesive whole.