Why Your SaaS Has Zero Users (It's Not Your Product)
Built an app nobody uses? The problem isn't your code or your pricing. It's that you don't actually understand the problem you're trying to solve.
• 14 min read
The Spec Work Trap
Why asking capable people to work for free doesn't work, what it signals about the person asking, and how to respond professionally.
• 9 min read
Looking for a Technical Cofounder Is Usually a Red Flag
Written for builders. When somebody asks you to be their technical cofounder, the request tells you what they think your work is worth. How to read it.
• 9 min read
The Equity Tell
If startup equity is so valuable, why does it only flow one direction? The answer reveals everything about what that equity is actually worth.
• 8 min read
The Job Posting That Doesn't Exist
That CTO role you're applying for might not be a real job. Here's how to recognize deal flow harvesting disguised as employment.
• 8 min read
The Startup Industrial Complex
The startup ecosystem has become a dream factory that profits from founders, not businesses. Here's how to see through it.
• 19 min read
When Your MVP Is Too Small
The standard MVP advice can backfire. Sometimes minimum viable isn't minimum valuable, and a too-small product generates noise, not signal.
• 9 min read
How to Validate Your Startup Idea Without a Technical Partner
Before you look for a developer or cofounder, answer this: do you know if anyone wants what you're building? Are you sure software is the answer?
• 12 min read
The Real Cost of the Technical Cofounder Search
The cofounder search costs more than time: it costs optionality and equity. Here's what matchmaking events don't tell you.
• 11 min read
You Probably Don't Need a Technical Cofounder (Yet)
Written for founders. The advice to find a technical cofounder assumes a venture path most companies never take. Why the search fails, and what works.
• 9 min read