Working for Equity Is a Free Plan You Can't Upgrade
You set your price at zero for six months, and now you need money. Why equity renegotiations run downhill, and what has to be in the deal on day one.
• 15 min read
Don't Take a Share in a Business That Doesn't Exist Yet
The rule underneath everything I've written about equity, stated once and plainly. When to pay cash, when shares are legitimate, and what to do before then.
• 11 min read
You've Been Offered Equity to Build Something
The mirror of the hiring post, written for builders. How to evaluate a founder, price the work, and tell a real opportunity from a lottery ticket.
• 13 min read
Take the Bait, Eat the Poison
Every business gets offered shortcuts. The offer is the bait and the shortcut is the poison. How to decide what you will not do before anybody asks.
• 19 min read
The Rainmaker Trap
Builders who hate self-promotion end up trusting whoever promises growth. How to tell an audience somebody owns from access they only claim to have.
• 19 min read
Looking for a Technical Cofounder Is Usually a Red Flag
Written for builders. When somebody asks you to be their technical cofounder, the request tells you what they think your work is worth. How to read it.
• 9 min read