Take the Bait, Eat the Poison
Every business gets offered shortcuts. The offer is the bait and the shortcut is the poison. How to decide what you will not do before anybody asks.
• 19 min read
The Rainmaker Trap
Builders who hate self-promotion end up trusting whoever promises growth. How to tell an audience somebody owns from access they only claim to have.
• 19 min read
Looking for a Technical Cofounder Is Usually a Red Flag
Written for builders. When somebody asks you to be their technical cofounder, the request tells you what they think your work is worth. How to read it.
• 9 min read