Three Pillars of Creative Projects
After enough creative projects you notice what separates the ones that work from the ones that do not. Three things that consistently decide it.
• 9 min read
All Websites are Marketing Projects
Clients arrive with ambitious visions for their website. The uncomfortable truth is that every website is a marketing project, whatever else it is.
• 4 min read
The Four Big Questions
Four questions that drive most of the work on any design project, and why answering them early prevents the expensive kind of disagreement later.
• 9 min read
Mind the Recoil
A candidate looked perfect on paper and said all the right things. On the hiring instinct that fires late, and why you should listen when it does.
• 6 min read
How to Hire a Freelancer
How to hire a freelancer without getting burned. What to ask, what to check, and the warning signs that tend to show up before the money does.
• 8 min read
The Open-Source Ethos: Paying it Forward
What the Obama campaign did with its software raised a real question about giving work away. On the open-source ethos and why paying it forward pays.
• 5 min read
What Are You Not Doing?
Creative people get stuck in ruts. The most useful question is not what to do next, it is what you have quietly stopped doing without noticing.
• 5 min read
You Can't Shrink Your Way Out of a Shrinking Problem
Small businesses under pressure often cut their way toward collapse. Why shrinking is rarely a strategy and what to do when revenue is falling.
• 5 min read