Freemium Trades Friction for Friction
Removing the price removes the friction, and the commitment goes with it. Why free users don't upgrade, and what a credit card at signup actually buys you.
• 13 min read
Removing the price removes the friction, and the commitment goes with it. Why free users don't upgrade, and what a credit card at signup actually buys you.
Stranger to free user is one conversion. Free user to paid is a second one, and it is just as hard. Measure both, by source, all the way to revenue.