The Equity Tell
If startup equity is so valuable, why does it only flow one direction? The answer reveals everything about what that equity is actually worth.
• 8 min read
The Startup Industrial Complex
The startup ecosystem has become a dream factory that profits from founders, not businesses. Here's how to see through it.
• 19 min read
Luck Is Real (And It's Not a Strategy)
Success requires luck—but luck isn't random. It compounds on capability. The goal isn't to get lucky. It's to become someone luck can work with.
• 8 min read
The Many Hats Hypothesis
The best way to learn your business is to do every job yourself—not forever, but first. Direct experience teaches what delegation can't.
• 8 min read
Your Startup Doesn't Have to Be Software
The tech startup narrative dominates, but software isn't the answer for everyone. Without a tech background, it might be the hardest path—not the smartest.
• 8 min read
The DIY Trade-off: When Building More Makes Sense
Standard MVP advice assumes you're paying developers. When you're building yourself, the calculus changes—and sometimes building more is the smarter move.
• 7 min read
The Question Nobody Asks: Why You?
Founders obsess over market opportunities but skip the most important question: why are you the right person to build this? Fit matters more than opportunity.
• 8 min read
Focus Beats FOMO Every Time
Chasing trends and imitating competitors is a losing strategy. The founders who win choose carefully, commit fully, and compound effort over years.
• 7 min read