Take the Bait, Eat the Poison
Every business gets offered shortcuts. The offer is the bait and the shortcut is the poison. How to decide what you will not do before anybody asks.
• 19 min read
The Spec Work Trap
Why asking capable people to work for free doesn't work, what it signals about the person asking, and how to respond professionally.
• 9 min read
Looking for a Technical Cofounder Is Usually a Red Flag
Written for builders. When somebody asks you to be their technical cofounder, the request tells you what they think your work is worth. How to read it.
• 9 min read
The Startup Industrial Complex
The startup ecosystem has become a dream factory that profits from founders, not businesses. Here's how to see through it.
• 19 min read
Luck Is Real (And It's Not a Strategy)
Success requires luck, but luck isn't random. It compounds on capability. The goal isn't to get lucky. It's to become someone luck can work with.
• 8 min read
The Many Hats Hypothesis
The best way to learn your business is to do every job yourself. Not forever, but first. Direct experience teaches what delegation can't.
• 8 min read