The Spec Work Trap
Why asking capable people to work for free doesn't work, what it signals about the person asking, and how to respond professionally.
• 9 min read
Looking for a Technical Cofounder Is Usually a Red Flag
Written for builders. When somebody asks you to be their technical cofounder, the request tells you what they think your work is worth. How to read it.
• 9 min read
The Startup Industrial Complex
The startup ecosystem has become a dream factory that profits from founders, not businesses. Here's how to see through it.
• 19 min read
Luck Is Real (And It's Not a Strategy)
Success requires luck, but luck isn't random. It compounds on capability. The goal isn't to get lucky. It's to become someone luck can work with.
• 8 min read
The Many Hats Hypothesis
The best way to learn your business is to do every job yourself. Not forever, but first. Direct experience teaches what delegation can't.
• 8 min read