Conversion Has Levels, and the Second Is Just as Hard
Stranger to free user is one conversion. Free user to paid is a second one, and it is just as hard. Measure both, by source, all the way to revenue.
• 8 min read
Stranger to free user is one conversion. Free user to paid is a second one, and it is just as hard. Measure both, by source, all the way to revenue.
You shipped the software and nothing happened. The missing piece is usually a growth engine, and you can build one the way you build software.